Acquire: Crafting an Irresistible Offer for Prospective Properties

Understanding the Mindset of the Seller means knowing who the seller is and what motivates them. Using the County Auditor site as well as asking simple questions and taking time to listen both provide insight into the full scope of the situation surrounding a potential property. This will help you when crafting an impactful letter of intent. You want your letter to convert to a contract!! You must offer solutions to the correct problem the seller is facing. This might include a Cash offer and a Master Lease/ Sublease situation. There are several other Creative Financing options available as well. The following is a Letter of Intent as an example and in no way is legal advice. This is ONLY for educational purposes for you to see what is possible when crafting solutions for a seller.

Here is another example of a form to use when talking to a property owner that you already know wants to sell a property, such as a For Sale By Owner or a warm connection/referral. This is ONLY an example, so some questions may or may not work for each situation. Think through each phone call before picking up the phone so that you have a clear plan in your mind of the information that you need or the intent of your call.

Another component of writing a Letter of Intent is to understand the personality of your seller if at all possible. Look at the DISC personality theory for inspiring and fun ways to understand the seller’s particular personality.

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https://www.123test.com/disc-personality-test/

Finally, crafting a professional and impactful offer, includes making sure your grammar and language is clear. Proofread. Be sure to have a warm but professional tone as you write. People will want to do business with people who are friendly, confident, and authentic. I recommend using Grammarly as well as a real person to review your documents prior to sending.

Automate: Tenant Training - The Art & Science of Video Showings

In order to address the new environment of Post-Covid, Digital Showings we are recommending moving to Video Showings. Here are the tech tools that we use:

  1. Zoom This is a FREE app as long as the host creates an account. The basic plan allows for 40 mins per meeting absolutely free. You create a meeting ID and send the link to your meeting attendees. You’ll still want to do a Google calendar reminder. There is a higher rate of cancellation with Video showings! The attendees must download the app even if they are on certain types of laptops.

  2. Facebook Messenger Video - this is done through your personal profile, so I don’t recommend this but it is an option if for some reason Zoom is not working (it’s super reliable, though!).

  3. FaceTime - this works great with other iPhone users however your attendee will then have your personal cell #. This is something we avoid.

Another option is to take a video on your phone. Upload the video into YouTube and keep it for your Google files. Be sure to narrate the video and show the home or apartment just like if you had a natural person walking with you. You want to simulate the in-person experience as much as possible. Bring them into the front door and follow the natural pathway of the house, pointing out the home's best features. Be sure to follow up the video tour and live showings by offering them the Qualification Form and the next steps to qualify for the home.

You can see more examples of how we do this on our “renter” website www.runningcreekproperties.com. Once a person fills out the FREE application online this link will pop up to give them an immediate video tour. Go ahead, take a tour of one of our historic homes! Pretend you’d like to rent it LOL. After that, the potential renter should know if they want an upstairs unit or not and can text Mary for the next steps.

https://runningcreekproperties.com/video-tour

Always try to use technology to build trust. Remember, people are still human and although we love our digital world, we actually love feeling valued and cared for in the home-finding process.

Aquire: Walk-thru & Evaluating a Potential Property

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Let’s get to know this property

Quick Walk-thru Checklist for Evaluating a Potential Property

When looking at a potential property, you must look through 2 different lenses. First, you are thinking in terms of a property owner - even though you don’t own the property. If you were the owner, what would you want this property to look like? Maybe it has structural or liability concerns. Are there any hazards that could ignite a lawsuit? You want to be a fresh set of eyes always thinking of how to protect your potential asset.

On the flip side, is this the kind of property that you could in good conscience have residents living in? Would you live there? Is it safe? Does it have potential for improvements that could increase the rent received? As you walk-thru the property, you will want to have a checklist and take notes BEFORE you decide if this property is a good fit for your company. The checklist below is a good start, but you will want to print it off and make your own modifications. You may also consider having a professional home inspection. It’s hard to find a good home inspector, and we actually even still use one because we found an excellent one. We went through multiple inspectors until we found one that was thorough, knowledgeable, and reasonably priced.

Market-Analysis: Resources to Get the Numbers Right

When a potential property is vacant, its rental income earning power must be careful weighed. This will provide a systematic way to evaluate and test market your vacant property to 1) attach high-quality residents 2) set a market price that will rent the unit quickly.

Two main places that we find online data are https://www.zillow.com/ and Facebook Marketplace. Other websites include https://www.realtor.com/ and https://www.doorsteps.com/.

Finally, you can call local apartment complexes to ask the specific rates for certain # of bedrooms/baths etc.

When establishing rent, it’s best to go just under market rent. There are other ways to gain additional income that don’t include rent, and we will go over those in other sections (spoiler: pet fees, late fees, and other amenities).

Resident Training: Healthy Communication with Residents

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Let’s all get along

When it comes to working with tenants, an enormous level of emotional maturity is required on the part of the property owner or manager. We’re completely honest - this can be HARD work and we don’t always get it 100% right, but we’ve learned a few tips along the way to help with healthy communication and setting high standards for adult behavior.

  1. Adult behavior starts with you!! Property owner/managers set the tone for the conversation with professionalism and confidence. In every area of life, we automatically are setting the standard of what we expect in return but especially in real estate. There is not place for snarky remarks, eye rolling, or condescending tones in this business!!

  2. Avoid talking in person to your resident or even on the phone. This is not a way to avoid your residents, but it is a way to remove emotion from the situation and give yourself a chance to THINK through your response.

  3. Choose your words carefully. This is both for Fair Housing compliance, but also for your sanity. If you write long text messages, shorten it. Cut it in half. Again, avoid talking in person. You must have everything in writing because everyone MUST stay on the same page. Text messages can be printed and will hold up in most court proceedings. Email and text only, not phone conversations.

  4. Believe the best. Most residents don’t want to cause problems (there are exceptions), so believe that they just forgot the beer cans on the porch and didn’t do it as a personal slight against you. Don’t take offense even if they come at you or insult you. Remember, they are acting out of stress and pressure and you are the professional. Believe the best and yet hold them accountable for their behavior. If they break the lease, they will receive the consequences - and do it all without malice. Remove the emotion from the equation. It’s a simple, consistent standard, which even if they don’t like it, they will respect in the end.

Now there are times, of course, where tone of voice is needed and much appreciated. These are extremely RARE instances. Really, it’s only in the event that someone has passed away. It’s that kind of rare.

What if a resident doesn’t text? Use physical letters or email. Also, establish an emergency contact for that resident, an adult child etc., who does text. It’s vital to be able to contact your resident in some form of writing.

Automate: Tenant Training and Emotional Support / Service Animals

Emotional Support Animals or Service Animals have become a hot topic lately in residential real estate. The rise of doctors prescribing an emotional support animal has created specific challenges for owners and property managers. You can read the following links that are written from the prospective resident’s point of view in order to understand the issues surrounding this topic.

*Special thanks to Sparkrental.com for their informative chart

*Special thanks to Sparkrental.com for their informative chart

Is there anytime that a Landlord can deny an ESA? Yes, but rarely. Read the following article for specific guidelines (which may be subject to change!).

Preview this modified addendum specifically for Emotional Support Animals.

Train: Finding Good Contractors

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This is the #1 challenge when any type of property maintenance is needed! One of the ways to find a list, other than Google, is to contact local municipal utilities for their list of preferred providers.

Another option is to check with your own property insurance company. They often have a list of contractors that their claims department certifies and guarantees their work.

Finally, you can check on FB for recommendations from local friends and family who can give first-hand feedback on a particular contractor’s work and ethics. Even with all of these assurances, you’ll still need to get at least 3 estimates for large jobs. Also, be sure to have them sign an Independent Contractor Agreement and fill out a W-9 BEFORE they begin anything on the premises. We use DocHub.com for e-signatures and you can either email or text the link for them to sign. We recommend texting because contractors often don’t check email.

Protect: How to Handle Bed Bugs

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Bed Bugs have become a serious threat to properties in the US in recent years. These nasty biting bugs can be hard to identify and even harder to get rid of. It’s important also to have reputable company who is able to identify the bugs and correctly treat the situation. In Lancaster, we currently work with M2 Bed Bugs, LLC and their canine unit. Whomever, you choose make sure to ask extensive questions about the treatment, the prep work required by the resident, and the cost for each service or application.

Here is an example of the requirements for a resident preparing for their unit to be treated.

In order to attract long-term, quality residents, each unit should be thoroughly inspected upon move-out of any resident.

Protect: How to Handle Mold: Ideas & Lease Addendum

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Ideas & Mold Addendum

Mold can be a serious problem, especially as a real estate investor. Every area of the world, except maybe Antarctica, has mold of some kind - and believe it or not, that’s not a bad thing. Microorganisms are vital to our lives but there are some that pose a serious health risk. How do you know what to do?

First, a disclaimer. I’m not a mold specialist. I’m a regular person, who lives in the rainy part of the Midwest. We have mold of some kind everywhere. We have also had various kinds of mold in our rental homes at various times just like our own home. From that experience, this is what I’ve learned.

Prevention is the best medicine! Keeping air flow is key and teaching that concept to those who live and work in our spaces is also important. If it’s employees or residents or our own children, we need to help those around us understand how to be proactive in keeping areas dry and aired out.

For those with residential rental properties, I highly recommend a Mold Addendum for all residents to sign for each home. An addendum is only a document that helps both parties to function in unity and should be viewed as such. Also, an addendum is only as good as those who actually read it, so at all lease signings the addendum is READ ALOUD to the residents with an chance for them to ask questions. All our lease signings are recorded electronically with full consent of all involved. This means that if there is ever a question or misunderstanding in the future - all parties can refer back to the recording.

Obviously, if you have contractors working on a home or commercial property, you’ll want to disclose any potential health risks including mold. Each person’s immune system reacts differently to environmental stimuli, so on all independent contractor agreements, mold is listed as a possibility.

Even in your own home, letting household members understand how they can help minimize mold is a vital part of training and maintaining a healthy standard of living.

The following is a Mold Addendum which we have changed and modified over the years has great tips and instructions applicable for both personal and rental residences. This is a “living” document to which we add, modify, and update frequently. I honestly don’t remember where we found the structure for it years ago. Please feel free to use and modify it, but make sure that it meets the standard of your particular state. Also it is vital to have a real estate attorney review your lease and addendum package periodically.

If you have any questions about the addendum or would like to hear about our personal adventures with mold, please feel free to reach out to our office at info@runningcreekco.com


Train: Lease Signing & Addendums

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It’s time to sign.

Lease Signing Philosophy & Methodology

One of the most important “training” events in the Tenant Training Program is the Lease Signing. This is a time to sit down together and talk through the expectations. Think of this as the “hiring” process. You’re giving them possession of a valuable asset and their “job” is to care for the property as they live there. This is NOT something that you would ever say to a resident!! Nor would you even mention that you are training them as that comes across as domineering. You are providing good leadership and guidance as they transition to a new home so be professional and kind.

Several key points to consider when scheduling the Lease Signing. Make sure both you and the new resident and possibly co-signer have enough time set aside. We like to keep it between 30 -45 mins. Also, be certain to have all parties present. Sometimes, you can video chat and use www.zoom.us if a family member is traveling for work or moving across the country. In that case, be sure they distance family member is STILL SIGNING THE LEASE via DocHub. Be sure to get their permission to audio record the lease signing also. You can video record via Zoom if needed. Lastly, be professional and friendly. Be excited for the new resident and congratulate them on their new home! This is an honor to be chosen and an accomplishment to qualify for a lovely property like this!! Help them to feel the excitement and acknowledge that you are happy for them to enjoy their new space.


Acquire: 6 Steps to Find a Bank & Questions to Ask

As you begin your search for the correct team to help you build your portfolio, you will need to decide on how to fund your acquisitions. There are pros/cons to each type of funding, but this article is focused on if you have decided to look into bank funding.

Disclaimer: Each person’s financial situation and business is different. You must make that decision yourself with the help of trusted advisors. Know that if you ask a banker, you will get a banker’s answer. So, please look into Private Money, Cash Purchases, and Creative Financing as well BEFORE deciding that bank funding is the way you want to go.

Once you are ready to look for a bank, follow these 6 steps:

Step 1: First look on https://research2.fdic.gov/bankfind/ FDIC website to find a bank that is local to your area of investment and also in a small to mid-sized in assets. Look under the “Financials” tab and you’ll be able to see in the millions how much the bank has. Look for between $200-$600 million in assets. Typically those banks keep their underwriting in house and avoid the complex Artificial Underwriting logarithms that give immediate denials of applications. 

Step 2: Timing. When calling the bank, be sure to avoid calling during lunch hours or Monday morning or Friday afternoon. You’ll most likely get voicemail. Call during “non-peak” hours. I prefer to call on Tuesday/ Wednesday afternoons for the best chances of talking to a live person.  

Step 3: When you call the bank, you’ll want to ask to speak with the “Loan Department that works with real estate investors” so that you don’t end up in the department that works with first-time homebuyers. You still may be talking with the secretary or admin assistant for that department, so always ask “Am I in the right place?” “Can you give me information about your loan ‘products’ for real estate investors?” “Should I set up a time to speak directly with a loan officer?”

Step 4: Once you have the correct bank and the correct person to talk to, here are a list of potential questions that you should ask during that phone conversation:

Say something like…”I own investment properties and I am looking to grow gradually. What terms do you offer for acquiring investment properties?”  Know that they will have different qualifications for either acquiring or refinancing.

Ask, “Do you work with many investors?” Wait for their answer as they will give you insight into the bank’s strategy and niche. 

When asking about refinancing say, “I have some properties that have quite a bit of equity and I’m thinking about refinancing a couple of them. What are your terms for a cash-out refinance?”

“Do you have a seasoning period? So if I rehab it and increase the value over 2-3 months will you refinance on it’s new appraised value or based on the original purchase price? What kind of properties do you like to refinance? (single family, multi-family, commercial etc). 

If the answers lead towards a good fit for your business, then ask to set up an appointment with the appropriate person. Say, “I’d like to come and talk through more details in person to see if this will be a good fit for my portfolio. Who would the best person be to speak with for that appointment?” 

Step 5: At the in-person meeting, here are some items to say and ask:

Say, “I’m looking for a bank that I can grow with. Do you consider yourselves real estate investor-friendly? Do you loan on properties inside an LLC? How long does the LLC need to have been in existence? Will you lend if I have more than one LLC? Do you have specific counties in our state that you will only lend inside?”

Also, ask, “Tell me about the loan approval process?” Take notes of who is the gatekeeper and who is the actual decision-maker. Is it a person, AI “System” or a committee? Who is on the committee? Google them later.

“How do you run numbers on a potential property and on an investor’s portfolio?” Not all banks are the same. 

“What are your loan origination fees?”

“Are there any other fees that I should know about with the closing?”

“How much do typical appraisals cost? How is the appraiser chosen?”

“What is the typical length of time that the process takes?”

“How do we lock in the interest rate? At what point should we do that? Do I have to decide the time or does the bank decide when to lock in the interest rate? How often do you update the interest rates?

“What is the application fee and what does that pay for?” This is different than the loan origination fee. 

“At what point in the process do you pull credit? Will I be notified BEFORE this is pulled? Can I have a copy of the report (they are required to give you one)? Which credit reporting agencies do you pull from? (Experian, Trans Union, and Equifax)”

“Do you sell your loans on the secondary mortgage market? If so, when in the process do you sell it? Also, do you retain serving rights? If not, then whom would I be working with for the length of the loan?”

“Do you require escrow? (AVOID ESCROW!!!) If yes, how can we work around that requirement because I do not escrow as I want to be fully in charge of making those strategic cashflow allocations? I plan on appealing property taxes and shopping for insurance to keep my costs low.”

“Do you give a discount for autopay? Can I pay my loan online? Are there any discounts for paying online? Are there any pre-payment penalties?”

“Do you have a seasoning period?” *Note ask this and other questions more than once if you are talking to different people. You may get a slightly different answer and also receive more information on the topic. 

Step 6: Finally decide on a bank and submit your Credibility Kit OR Website, Financial Statements, Profit & Loss Report (Also called Income/ Expense Report), and Rent Rolls. 

Always call to follow up that all documents have been received. Read ALL the fine print, more than once if needed!! Build relationships with those in the loan department who are serving you, but also know that they are employees and may be transferred or eliminated at any moment. Ask even more questions than these. This is NOT an exhaustive list. This is only the start of having those important conversations with your bank or loan officer. Each person’s situation is unique, and you may need to ask completely different questions depending on your portfolio and goals. 

***You may find it helpful to bring this list with you and print it out to write the answers in the blank spaces provided.

Acquire: Walk-thru & Evaluating a Potential Property

adult-business-desk-296886.jpg

Let’s get to know this property

Quick Walk-thru Checklist for Evaluating a Potential Property

When looking at a potential property, you must look through 2 different lenses. First, you are thinking in terms of a property owner - even though you don’t own the property. If you were the owner, what would you want this property to look like? Maybe it has structural or liability concerns. Are there any hazards that could ignite a lawsuit? You want to be a fresh set of eyes always thinking of how to protect your potential asset.

On the flip side, is this the kind of property that you could in good conscience have residents living in? Would you live there? Is it safe? Does it have potential for improvements that could increase the rent received? As you walk-thru the property, you will want to have a checklist and take notes BEFORE you decide if this property is a good fit for your company. The checklist below is a good start, but you will want to print it off and make your own modifications. You may also consider having a professional home inspection. It’s hard to find a good home inspector, and we actually even still use one because we found an excellent one. We went through multiple inspectors until we found one that was thorough, knowledgeable, and reasonably priced.

Market-Analysis: Resources to Get the Numbers Right

When a potential property is vacant, it’s rental income earning power must be careful weighed. This will provide a systematic way to evaluate and test market your vacant property to 1) attach high-quality residents 2) set a market price that will rent the unit quickly.

Two main places that we find online data are https://www.zillow.com/ and Facebook Marketplace. Other websites include https://www.realtor.com/ https://www.doorsteps.com/.

Finally, you can call local apartment complexes to ask the specific rates for certain # of bedrooms/baths etc.

When establishing rent, it’s best to go just under market rent. There are other ways to gain additional income that don’t include rent, and we will go over those in another sections (spoiler: pet fees, late fees, and other amenities).