Acquire: Crafting an Irresistible Offer for Prospective Properties

Understanding the Mindset of the Seller means knowing who the seller is and what motivates them. Using the County Auditor site as well as asking simple questions and taking time to listen both provide insight into the full scope of the situation surrounding a potential property. This will help you when crafting an impactful letter of intent. You want your letter to convert to a contract!! You must offer solutions to the correct problem the seller is facing. This might include a Cash offer and a Master Lease/ Sublease situation. There are several other Creative Financing options available as well. The following is a Letter of Intent as an example and in no way is legal advice. This is ONLY for educational purposes for you to see what is possible when crafting solutions for a seller.

Here is another example of a form to use when talking to a property owner that you already know wants to sell a property, such as a For Sale By Owner or a warm connection/referral. This is ONLY an example, so some questions may or may not work for each situation. Think through each phone call before picking up the phone so that you have a clear plan in your mind of the information that you need or the intent of your call.

Another component of writing a Letter of Intent is to understand the personality of your seller if at all possible. Look at the DISC personality theory for inspiring and fun ways to understand the seller’s particular personality.

https://www.123test.com/disc-personality-test/

Finally, crafting a professional and impactful offer, includes making sure your grammar and language is clear. Proofread. Be sure to have a warm but professional tone as you write. People will want to do business with people who are friendly, confident, and authentic. I recommend using Grammarly as well as a real person to review your documents prior to sending.