Automate: Tenant Training - The Art & Science of Video Showings
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In order to address the new environment of Post-Covid, Digital Showings we are recommending moving to Video Showings. Here are the tech tools that we use:
Zoom This is a FREE app as long as the host creates an account. The basic plan allows for 40 mins per meeting absolutely free. You create a meeting ID and send the link to your meeting attendees. You’ll still want to do a Google calendar reminder. There is a higher rate of cancellation with Video showings! The attendees must download the app even if they are on certain types of laptops.
Facebook Messenger Video - this is done through your personal profile, so I don’t recommend this but it is an option if for some reason Zoom is not working (it’s super reliable, though!).
FaceTime - this works great with other iPhone users however your attendee will then have your personal cell #. This is something we avoid.
Another option is to take a video on your phone. Upload the video into YouTube and keep it for your Google files. Be sure to narrate the video and show the home or apartment just like if you had a natural person walking with you. You want to simulate the in-person experience as much as possible. Bring them into the front door and follow the natural pathway of the house, pointing out the home's best features. Be sure to follow up the video tour and live showings by offering them the Qualification Form and the next steps to qualify for the home.
You can see more examples of how we do this on our “renter” website www.runningcreekproperties.com. Once a person fills out the FREE application online this link will pop up to give them an immediate video tour. Go ahead, take a tour of one of our historic homes! Pretend you’d like to rent it LOL. After that, the potential renter should know if they want an upstairs unit or not and can text Mary for the next steps.
https://runningcreekproperties.com/video-tour
Always try to use technology to build trust. Remember, people are still human and although we love our digital world, we actually love feeling valued and cared for in the home-finding process.